服務管理

Service Management

課程目標Course objective

服務管理主要利用系統與科學化之方法，洞悉顧客需求並改善服務系統之效能，研究議題包括：系統性服務創新、服務系統設計與診斷、服務業品質管理與服務績效衡量等議題。

Service Management (SE) is the use of scientific methods to insight the customer needs and to improve service performance of the service system. The research topics include: Systematic Service Innovation, Service System Design and Diagnostics, Service Quality Management and Service Performance Measurement and other issues.